Since The Shopping Channel launched late in 2012, it has been our goal to provide NZ businesses with the most cost effective pathway to sales growth possible, utilizing the most prominent growth channel for retail, the online market. 8 months in and theshoppingchannel.co.nz website has with sales growing exponentially month on month.
Supporting the website, our Television component of The Shopping Channel,viewing powerful live to air product demonstrations in their own homes. These carefully crafted sales pitches are delivered by our team of skilled, high profile sales presenters.
New Zealanders are responding well to our method of driving online sales through TV demonstrations. With strong new promotional opportunities becoming available regularly, there has never been a better time to get your brands on air and into the online store with The Shopping Channel.
Find out more about the many opportunities we can offer to promote your products to New Zealanders below.
We're all about creating a trusted source of advice for women delivered by professional and relevant celebrity presenters. This will be a platform entirely new to New Zealanders, although well proven and established in many offshore markets.
We are not the false, hard sell of infomercials, but a way of demonstrating quality products in an entertaining format that will engage women through SKY and Freeview Channel 18, an online store synced with the broadcasts, and a new social media community that will socialise The Shopping Channel retail experience.
The Shopping Channel is 100% locally produced television at a time when local production is being slashed due to budget cuts. It launched with a clearly defined and well promoted program schedule that gives clear and targeted opportunities for brands to connect with New Zealand women who are predisposed to your products and services.
We have established The Shopping Channel to enable all New Zealand retailers the benefit of connecting with New Zealand women in a format that gives you the opportunity to fully demonstrate the value of your products and services. All you need to do is source and buy your product. We take care of everything else and we can also drive foot traffic back into your stores.
Shopping Channel Host Lucy Gallaugher demonstrates live at the sales launch.
Head of Insight Briar Harland, shares some inside knowledge on Kiwi Consumers and what they think of The Shopping Channel concept.
Shopping Channel CEO Alistair Duff explains what The Shopping Channel is all about.
Global shopping channel expert Simon Leach shows us the ins and outs of The Shopping Channel industry as a whole and how the shopping channel concept works.
Sales Director Malcolm Allan explains how you and your business can partner up with The Shopping Channel to sell your product.
Through an extensive pre-launch promotional campaign that involved women's magazines, SKY, Freeview, FTA television and social media, we drove New Zealand women to The Shopping Channel as part of a pre-launch promotional campaign valued at 2.5 million (rate card). This ensured that the audience waiting for product was significant, and we also educated customers prior to on-air launch through extensive partnership with ACP - with focus on presenters, clients and their products.
We are currently implementing a digital strategy that maximises our collective experience as retail marketers and that will utilise cutting edge digital marketing techniques and technology.
Your success on The Shopping Channel will define our success, so we have made considerable investment in ensuring viewers become buyers and continue to return to The Shopping Channel and our online stores and community platforms.
We have subsequently established the following properties to ensure that customers stay engaged with your products and services and remain involved with The Shopping Channel:
We have event based promotional activity that drives reasons to engage with The Shopping Channel. These are thematic, allowing a range of non competing products and services to be promoted at a time and context that delivers real value to the consumer.
We have already undertaken significant investment in digital platforms, where our target market are active; A leading edge e-commerce enabled website along with partnered CRM tools to hold and keep customers.
An ongoing eDM and social media engagement program promoting and encouraging interactions with The Shopping Channel ramps up the lead up to your product launch and will be managed by The Shopping Channel ongoing.
With the ballooning trend of New Zealand women's online purchasing behaviour we have created a leading practise e-commerce accompanying website to fully integrate e-commerce with live and pre recorded television broadcasts.
You can be part of The Shopping Channel's success, and we have made it easy, affordable and hassle free to join us. Use your existing purchasing power to secure products that benefit from demonstration, and we'll handle everything else for you;
Learnings from other markets suggest you will experience the greatest success on The Shopping Channel if you have a product that can really benefit from being demonstrated by professional presenters, allowing you to sell at a higher margin as the product is validated by demonstration, selling features and benefits. And if you are ever left with products that haven't sold, you can either clear them through your existing stores or we can clear them for you.
We have one price for all services within our comprehensive package. Contact us to have a Shopping Channel team member run through your available options with you personally.