The Shopping Channel is based on an international shopping phenomena that is now well established and proven in offshore markets. That said, it has never before been done in New Zealand and will quickly establish a new platform in shopping for women.

We're all about creating a trusted source of advice for women delivered by professional and relevant celebrity presenters. This will be a platform entirely new to New Zealanders, although well proven and established in many offshore markets.

No hard sell infomercials

We are not the false, hard sell of infomercials, but a way of demonstrating quality products in an entertaining format that will engage women through SKY and Freeview Channel 18, an online store synced with the broadcasts, and a new social media community that will socialise The Shopping Channel retail experience.

100% locally produced television

The Shopping Channel is 100% locally produced television at a time when local production is being slashed due to budget cuts. It launched with a clearly defined and well promoted program schedule that gives clear and targeted opportunities for brands to connect with New Zealand women who are predisposed to your products and services.

We have established The Shopping Channel to enable all New Zealand retailers the benefit of connecting with New Zealand women in a format that gives you the opportunity to fully demonstrate the value of your products and services. All you need to do is source and buy your product. We take care of everything else and we can also drive foot traffic back into your stores.

Bringing customers to our launch and your product demonstrations

Through an extensive pre-launch promotional campaign that involved women's magazines, SKY, Freeview, FTA television and social media, we drove New Zealand women to The Shopping Channel as part of a pre-launch promotional campaign valued at 2.5 million (rate card). This ensured that the audience waiting for product was significant, and we also educated customers prior to on-air launch through extensive partnership with ACP - with focus on presenters, clients and their products.

We are currently implementing a digital strategy that maximises our collective experience as retail marketers and that will utilise cutting edge digital marketing techniques and technology.

Keeping customers engaged with your products

Your success on The Shopping Channel will define our success, so we have made considerable investment in ensuring viewers become buyers and continue to return to The Shopping Channel and our online stores and community platforms.

We have subsequently established the following properties to ensure that customers stay engaged with your products and services and remain involved with The Shopping Channel:

We have event based promotional activity that drives reasons to engage with The Shopping Channel. These are thematic, allowing a range of non competing products and services to be promoted at a time and context that delivers real value to the consumer.

We have already undertaken significant investment in digital platforms, where our target market are active; A leading edge e-commerce enabled website along with partnered CRM tools to hold and keep customers.

An ongoing eDM and social media engagement program promoting and encouraging interactions with The Shopping Channel ramps up the lead up to your product launch and will be managed by The Shopping Channel ongoing.

Making it easy for women to buy

With the ballooning trend of New Zealand women's online purchasing behaviour we have created a leading practise e-commerce accompanying website to fully integrate e-commerce with live and pre recorded television broadcasts.

Get onboard with The Shopping Channel

You can be part of The Shopping Channel's success, and we have made it easy, affordable and hassle free to join us. Use your existing purchasing power to secure products that benefit from demonstration, and we'll handle everything else for you;

• We'll work with you to agree on a schedule and sign a contract
• We'll review the product checklist with you
• Then we'll finalise on your product selection
• We'll design your NZ sign off launch event campaign
• We'll televise your product to your target market, promote and sell it through our e-commerce site
• We'll provide you with all billing and reconciliation of packages and product sales monthly, and you will have access to weekly and monthly dashboard reporting so you will always know how well you're tracking.

Our robust process is designed to be focused around your brands, products and services.

Learnings from other markets suggest you will experience the greatest success on The Shopping Channel if you have a product that can really benefit from being demonstrated by professional presenters, allowing you to sell at a higher margin as the product is validated by demonstration, selling features and benefits. And if you are ever left with products that haven't sold, you can either clear them through your existing stores or we can clear them for you.

We have one price for all services within our comprehensive package. Contact us to have a Shopping Channel team member run through your available options with you personally.

We have created The Shopping Channel to work with New Zealand businesses to help them get in front of more New Zealand women. If you'd like the opportunity to have your products and services demonstrated and promoted on live television to a waiting audience, contact us today.